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Discover our range of industry-driven IT courses designed to match today’s career demands. Each program equips you with practical skills to excel and build a successful future in IT.

Design (Graphic + UI/UX)

The Graphic + UI/UX Design Course at Diginamic focuses on hands-on, project-based learning, helping you master design thinking, user behavior, and interface aesthetics through real-world projects.

  • 06 Months
  • ₹45,000 (Excluding GST)
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Module

Graphic Design

Learn every aspect of Graphic Design, from basic principles to advanced techniques, covering tools, creativity, and industry practices to build a professional skillset.

  • 03 Months
  • ₹25,000 (Excluding GST)
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Module

UI/UX Design

Master every aspect of UI/UX Design, from user research and wireframing to prototyping and interface design, gaining a comprehensive, industry-ready skillset.

  • 03 Months
  • ₹25,000 (Excluding GST)
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Module

Digital Marketing (SEO+ SMO+PPC)

Learn end-to-end digital marketing skills, including SEO, SMO, and PPC, to create effective campaigns and drive measurable results in real-world scenarios.

  • 08 Months
  • ₹55,000 (Excluding GST)
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Module

Search Engine Optimization (SEO)

Master keyword research, on-page optimisation, link building, and analytics to gain a strong foundation in modern SEO practices.

  • 03 Months
  • ₹30,000 (Excluding GST)
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Module

Social Media Optimization (SMO) & Pay-Per-Click (PPC)

Master two essential digital marketing pillars— Paid Advertising and Social Media Optimization. Learn how to align the strategies for maximum reach and conversions.

  • 03 Months
  • ₹40,000 (Excluding GST)
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Module

Social Media Optimization (SMO)

Learn to optimise social media profiles, create engaging content, and implement strategies that enhance brand visibility across multiple platforms.

  • 03 Months
  • ₹25,000 (Excluding GST)
View Details
Module

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Course Module

Master the art of visual design and user experience with our comprehensive 3-month program. This course combines graphic design fundamentals with UI/UX design skills to prepare you for a career in digital design, product design, or branding.

3-Month Graphics Designing Course (12 Weeks)

Month 1 – Basics & Foundations

Week 1: Introduction to Graphic Design

  • What is Graphic Design? Principles & Elements

  • Color Theory & Typography Basics

  • Raster vs Vector graphics

  • Tools: Adobe Photoshop, Illustrator

  • Workspace, Layers, and Tools Overview

  • Image Editing (Crop, Retouch, Adjustments)

  • Working with Text & Shapes

  • Tools: Adobe Photoshop

  • Introduction to Vectors

  • Pen Tool, Shapes, and Path Basics

  • Creating Icons, Logos & Simple Illustrations

  • Tools: Adobe Illustrator

  • Layout & Composition (Rule of Thirds, Balance, Hierarchy)

  • Creating Posters, Flyers & Social Media Posts

  • Hands-on Mini Project

  • Tools: Photoshop + Illustrator

Month 2 – Intermediate Design & Branding

  • Photo Manipulation & Compositing

  • Mockups & Branding Assets

  • Filters & Effects

  • Tools: Adobe Photoshop

  • Logo Design & Brand Identity Basics

  • Vector Illustrations & Infographics

  • Pattern & Icon Design

  • Tools: Adobe Illustrator

  • Brochure, Magazine & Business Card Design

  • CMYK vs RGB (Print vs Digital)

  • Pre-Press Basics

  • Tools: Adobe Illustrator

  • Brand Guidelines (Logo, Typography, Color Palette)

  • Creating Brand Collaterals

  • Mini Branding Project (Logo + Stationery + Social Media Template)

  • Tools: Illustrator, Photoshop, Canva

Month 3 – Advanced UI/UX & Portfolio

  • Reusable Design Systems

  • Components & Libraries in Figma

  • Consistency Across Projects

  • Tools: Figma

  • Interactive Prototypes with Animations

  • User Flow Testing

  • Developer Handoff

  • Tools: Figma

  • Selecting Strongest Projects

  • Creating Case Studies (Problem → Solution)

  • Showcasing Process in Portfolio

  • Tools: Photoshop, Illustrator, Figma

  • Capstone Project (App or Website UI/UX)

  • Peer Review & Feedback

  • Portfolio Showcase (Behance, Dribbble, PDF)

  • Tools: Photoshop, Illustrator, Figma

Tools Covered:

  • Adobe Photoshop – Mockups & Visual Assets

  • Adobe Illustrator – Icons, Vector Assets & Branding

  • Figma – Wireframes, Prototypes, Design Systems & UI/UX Projects

3-Month UI/UX Design Course (12 Weeks)

Month 1 – Foundations of UI/UX Design

Week 1: Introduction to UI/UX Design

  • What is UI vs UX?

  • Principles of Good Design

  • Importance of User-Centered Design

  • Tools: Adobe Photoshop, Illustrator, Figma

  • Color Theory for UI Design

  • Typography & Iconography

  • Visual Hierarchy & Layout Grids

  • Tools: Illustrator, Photoshop

  • Understanding Users & Personas

  • User Journey & Flow Mapping

  • Low-Fidelity Wireframes

  • Tools: Figma

  • Buttons, Forms, Navigation, Inputs

  • Consistency in Design Systems

  • Creating Style Guides

  • Tools: Figma, Illustrator

Month 2 – Intermediate UI/UX

  • Low to High-Fidelity Wireframes

  • Clickable Prototypes

  • Feedback & Iteration

  • Tools: Figma

  • Mobile Design Principles

  • Mobile App Screens & Assets

  • Tools: Photoshop, Illustrator, Figma

  • Responsive Design (Desktop, Tablet, Mobile)

  • Website Layouts & Grids

  • Landing Page Design

  • Tools: Figma, Photoshop

  • Conducting Usability Tests

  • Analyzing User Feedback

  • Iterating Designs

  • Tools: Figma

Month 3 – Advanced UI/UX & Portfolio

  • Reusable Design Systems

  • Components & Libraries in Figma

  • Consistency Across Projects

  • Tools: Figma

  • Interactive Prototypes with Animations

  • User Flow Testing

  • Developer Handoff

  • Tools: Figma

  • Selecting Strongest Projects

  • Creating Case Studies (Problem → Solution)

  • Showcasing Process in Portfolio

  • Tools: Photoshop, Illustrator, Figma

  • Capstone Project (App or Website UI/UX)

  • Peer Review & Feedback

  • Portfolio Showcase (Behance, Dribbble, PDF)

  • Tools: Photoshop, Illustrator, Figma

Tools Covered:

  • Adobe Photoshop – Mockups & Visual Assets

  • Adobe Illustrator – Icons, Vector Assets & Branding

  • Figma – Wireframes, Prototypes, Design Systems & UI/UX Projects

Course Module

Learn the art of visual storytelling and create stunning designs with our comprehensive 3-month Graphic Design course. This program equips you with the skills to craft professional graphics for digital and print media, from branding to social media campaigns.

3-Month Graphics Designing Course (12 Weeks)

Month 1 – Basics & Foundations

Week 1: Introduction to Graphic Design

  • What is Graphic Design? Principles & Elements

  • Color Theory & Typography Basics

  • Raster vs Vector graphics

  • Tools: Adobe Photoshop, Illustrator

  • Workspace, Layers, and Tools Overview

  • Image Editing (Crop, Retouch, Adjustments)

  • Working with Text & Shapes

  • Tools: Adobe Photoshop

  • Introduction to Vectors

  • Pen Tool, Shapes, and Path Basics

  • Creating Icons, Logos & Simple Illustrations

  • Tools: Adobe Illustrator

  • Layout & Composition (Rule of Thirds, Balance, Hierarchy)

  • Creating Posters, Flyers & Social Media Posts

  • Hands-on Mini Project

  • Tools: Photoshop + Illustrator

Month 2 – Intermediate Design & Branding

  • Photo Manipulation & Compositing

  • Mockups & Branding Assets

  • Filters & Effects

  • Tools: Adobe Photoshop

  • Logo Design & Brand Identity Basics

  • Vector Illustrations & Infographics

  • Pattern & Icon Design

  • Tools: Adobe Illustrator

  • Brochure, Magazine & Business Card Design

  • CMYK vs RGB (Print vs Digital)

  • Pre-Press Basics

  • Tools: Adobe Illustrator

  • Brand Guidelines (Logo, Typography, Color Palette)

  • Creating Brand Collaterals

  • Mini Branding Project (Logo + Stationery + Social Media Template)

  • Tools: Illustrator, Photoshop, Canva

Month 3 – Advanced UI/UX & Portfolio

  • Reusable Design Systems

  • Components & Libraries in Figma

  • Consistency Across Projects

  • Tools: Figma

  • Interactive Prototypes with Animations

  • User Flow Testing

  • Developer Handoff

  • Tools: Figma

  • Selecting Strongest Projects

  • Creating Case Studies (Problem → Solution)

  • Showcasing Process in Portfolio

  • Tools: Photoshop, Illustrator, Figma

  • Capstone Project (App or Website UI/UX)

  • Peer Review & Feedback

  • Portfolio Showcase (Behance, Dribbble, PDF)

  • Tools: Photoshop, Illustrator, Figma

Tools Covered:

  • Adobe Photoshop – Mockups & Visual Assets

  • Adobe Illustrator – Icons, Vector Assets & Branding

  • Figma – Wireframes, Prototypes, Design Systems & UI/UX Projects

Course Module

Become a professional UI/UX designer with our comprehensive 12-week course, designed to take you from design fundamentals to creating fully functional, user-friendly interfaces. Learn to design websites, mobile apps, and digital products while building a strong portfolio to showcase your skills.

3-Month UI/UX Design Course (12 Weeks)

Week 1: Introduction to UI/UX Design

  • What is UI vs UX?

  • Principles of Good Design

  • Importance of User-Centered Design

  • Tools: Adobe Photoshop, Illustrator, Figma

  • Color Theory for UI Design

  • Typography & Iconography

  • Visual Hierarchy & Layout Grids

  • Tools: Illustrator, Photoshop

  • Understanding Users & Personas

  • User Journey & Flow Mapping

  • Low-Fidelity Wireframes

  • Tools: Figma

  • Buttons, Forms, Navigation, Inputs

  • Consistency in Design Systems

  • Creating Style Guides

  • Tools: Figma, Illustrator

Month 2 – Intermediate UI/UX

  • Low to High-Fidelity Wireframes

  • Clickable Prototypes

  • Feedback & Iteration

  • Tools: Figma

  • Mobile Design Principles

  • Mobile App Screens & Assets

  • Tools: Photoshop, Illustrator, Figma

  • Responsive Design (Desktop, Tablet, Mobile)

  • Website Layouts & Grids

  • Landing Page Design

  • Tools: Figma, Photoshop

  • Conducting Usability Tests

  • Analyzing User Feedback

  • Iterating Designs

  • Tools: Figma

Month 3 – Advanced UI/UX & Portfolio

  • Reusable Design Systems

  • Components & Libraries in Figma

  • Consistency Across Projects

  • Tools: Figma

  • Interactive Prototypes with Animations

  • User Flow Testing

  • Developer Handoff

  • Tools: Figma

  • Selecting Strongest Projects

  • Creating Case Studies (Problem → Solution)

  • Showcasing Process in Portfolio

  • Tools: Photoshop, Illustrator, Figma

  • Capstone Project (App or Website UI/UX)

  • Peer Review & Feedback

  • Portfolio Showcase (Behance, Dribbble, PDF)

  • Tools: Photoshop, Illustrator, Figma

Tools Covered:

  • Adobe Photoshop – Mockups & Visual Assets

  • Adobe Illustrator – Icons, Vector Assets & Branding

  • Figma – Wireframes, Prototypes, Design Systems & UI/UX Projects

Course Module

Elevate your digital marketing skills with our comprehensive 12-week program covering SEO, Social Media Optimization (SMO), and Pay-Per-Click (PPC) advertising. This course is designed for beginners, marketers, and business owners who want to master organic growth, social media engagement, and paid campaigns to drive traffic, leads, and ROI.

3-Month SEO Training Module

Month 1: SEO Foundations + On-Page SEO

Week 1 – Introduction to SEO
  • What is SEO and how search engines work 
  • Difference between SEO, SEM, and SMM 
  • Google ranking factors overview 
  • SERP structure (Snippets, Knowledge Panel, Featured Snippets) 
  • Understanding search intent 

Assignment: Analyze top 3 competitors for your chosen keyword and identify ranking patterns. 

  • Keyword types (primary, secondary, LSI, long-tail) 
  • Keyword intent and difficulty 
  • How to find profitable keywords 
  • Keyword clustering 
  • Competitor keyword gap analysis 

Assignment: Build a keyword list (30–50 keywords) for a sample website or business. 

  • Title tags, meta descriptions, header tags (H1–H6) 
  • URL optimization and internal linking 
  • Content optimization (keyword placement & density) 
  • Image SEO (alt tags, file names, compression) 
  • Schema markup basics 

Assignment: Optimize a blog or webpage for on-page SEO (include meta, headers, and schema). 

  • SEO writing vs normal writing 
  • How to structure SEO blog posts 
  • Writing catchy meta titles and descriptions 
  • Avoiding keyword stuffing and AI detection 
  • Incorporating LSI and secondary keywords 

Assignment: Write a 1000-word SEO-optimized blog post using chosen keywords. 

Month 2: Technical SEO + Off-Page Optimization

  • Website structure, XML sitemap, robots.txt 
  • Mobile-friendliness and Core Web Vitals 
  • SSL, canonical tags, and redirect management 
  • Site speed optimization (PageSpeed Insights) 
  • Indexing and crawl budget 

Assignment: Audit a website and prepare a Technical SEO Report. 

  • Structured data and schema markup 
  • hreflang tags and international SEO 
  • Duplicate content handling 
  • AMP and lazy loading 
  • Fixing crawl errors 

Assignment: Implement schema markup for a local business or blog article. 

  • What are backlinks and how they affect ranking 
  • Types of backlinks (dofollow, nofollow, UGC) 
  • White hat vs black hat link building 
  • Guest posting, broken link building, and outreach 
  • Disavowing toxic backlinks 

Assignment: Build a list of 20 potential link-building websites with contact info. 

  • Importance of local SEO 
  • Google Business Profile (setup + optimization) 
  • Local citations and NAP consistency 
  • Local schema markup 
  • Local keyword research 

Assignment: Optimize a local business for local SEO with citations and GBP setup. 

Month 3: Analytics, Auditing & Strategy

  • Setting up Google Analytics & GSC 
  • Tracking clicks, impressions, CTR, bounce rate 
  • Measuring organic performance 
  • Setting goals and conversions 
  • Understanding search queries & user behavior 

Assignment: Analyze SEO performance data from a sample website. 

  • Full website SEO audit (on-page, off-page, technical) 
  • Competitor analysis 
  • Audit tools walkthrough 
  • Prioritizing issues and reporting 

Assignment: Conduct a full SEO audit for a website and present a report. 

  • Building SEO strategy for new and existing websites 
  • SEO project management (monthly roadmap) 
  • Client reporting formats 
  • KPI tracking and ROI measurement 

Assignment: Create a 3-month SEO strategy plan for a business. 

  • Voice SEO, AI & ChatGPT in SEO 
  • E-E-A-T & Google Helpful Content Update 
  • SEO for eCommerce & YouTube 
  • SEO tools comparison 

3-Month SMO Training Module

Month 1: Fundamentals & Profile Optimization

Week 1: Introduction to Social Media Optimization
  • What is SMO? Difference between SMO, SMM & SEO
  • Importance of SMO for branding and business
  • Social media trends and algorithms overview
  • Major platforms overview (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest)
  • Creating a professional digital presence
  •  
  • Understanding business objectives & audience
  • Competitor research on social platforms
  • Defining KPIs (Reach, Engagement, Clicks, Leads)
  • Creating a content strategy (themes, tone, calendar)
  • Free tools for planning (Google Sheets, Trello, Notion)
  • Facebook Business Page setup & optimization
  • About section, CTA setup, profile/cover optimization
  • Page roles, settings, and security
  • Content types: posts, stories, reels, events, polls
  • Facebook Insights and analytics overview
  • Business profile setup and optimization
  • Bio writing, highlights, link setup (Linktree, bio tools)
  • Hashtag strategy, reels, and story engagement
  • Aesthetic consistency and grid planning
  • Tools: Canva, Later, Meta Business Suite

Month 2: Content Creation, Branding & Community Growth

  • Profile and company page optimization
  • Building professional authority
  • Content ideas for LinkedIn (articles, polls, carousels)
  • Lead generation via LinkedIn networking
  • Analytics and SSI Score
  • Twitter profile optimization, threads & hashtags
  • Content frequency and engagement best practices
  • Pinterest for visual marketing & SEO
  • Boards, pins, and Pinterest trends
  • Designing creatives using Canva & Adobe Express
  • Writing captions and hooks for engagement
  • Creating video posts & reels (CapCut, InShot, Premiere Rush)
  • Scheduling & automation tools (Buffer, Hootsuite, Metricool)
  • Managing comments, DMs, reviews, and mentions
  • Crisis management and online reputation handling
  • Running contests, polls, and engagement campaigns
  • Building loyal communities

Month 3: Paid Promotions, Analytics & Advanced Techniques

  • Introduction to Meta Ads Manager
  • Boosting posts vs. ad campaigns
  • Ad objectives, targeting, budget, and placements
  • A/B testing and performance tracking
  • Understanding CPC, CPM, CTR
  • Identifying and approaching influencers
  • Collaboration ideas for small brands
  • Measuring influencer ROI
  • Affiliate & user-generated content strategies
  • Platform insights and analytics (FB, IG, LinkedIn, YouTube)
  • Using Google Analytics for social tracking
  • Preparing monthly performance reports
  • Data interpretation and strategy refinement
  • Overview of trending tools: Metricool, Sprout Social, Later, Publer
  • Latest social trends (AI content, short videos, threads, reels)
  • SMO best practices & checklist
  • Final Project: Create and present a complete 1-month SMO plan for a real/simulated brand

3-Month PPC Training Module

Month 1: PPC Fundamentals & Google Ads Foundation

Week 1: Introduction to PPC & Digital Advertising
  • What is PPC? How it works
  • Difference between SEO, SMO & PPC
  • Key ad platforms: Google Ads, Bing, Meta, LinkedIn
  • Understanding auction model, Ad Rank, CPC, CTR, Quality Score
  • Campaign objectives & conversion funnel (Awareness → Conversion)
  •  
  • Google Ads dashboard walkthrough
  • Account, Campaign, Ad Group, and Ad structure explained
  • Types of Google Ads campaigns: Search, Display, Video, Shopping, App
  • Understanding bidding strategies (Manual CPC, Maximize Clicks, CPA, ROAS)
  • Campaign settings: networks, location, language, budget, schedule
  •  
  • Keyword intent: Informational, Navigational, Transactional
  • Using tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs
  • Keyword match types: Broad, Phrase, Exact, Negative
  • Creating keyword list and grouping
  • Understanding search terms report
  • Ad copywriting rules & best practices
  • Responsive Search Ads (RSA) vs Expanded Text Ads (ETA)
  • Headlines, descriptions, display paths
  • Dynamic keyword insertion (DKI)
  • Ad extensions (sitelinks, callouts, structured snippets, lead forms)

Month 2: Advanced Campaign Setup, Optimization & Tracking

  • What is Display Network & where ads appear
  • Image vs Responsive Display Ads
  • Targeting: demographic, affinity, in-market audiences, topics, placements
  • Remarketing concepts
  • Display Ad sizes and creative guidelines
  •  
  • Types of YouTube Ads: Skippable, Non-skippable, Bumper, Discovery
  • YouTube targeting & audience segmentation
  • Budgeting and CPV bidding
  • Measuring video ad performance
  • YouTube creative best practices
  •  
  • Importance of tracking in PPC
  • Setting up Google Tag Manager (GTM)
  • Installing conversion tracking code
  • Linking Google Ads with Analytics and Search Console
  • Conversion goals, events, and attribution models
  • Understanding Quality Score components (CTR, Ad relevance, Landing page experience)
  • A/B testing ads
  • Negative keywords optimization
  • Ad schedule and device bid adjustments
  • Performance optimization checklist

Month 3: Advanced Bidding, Reporting, and Multi-Platform Ads

  • Smart Bidding strategies (Maximize conversions, CPA, ROAS)
  • Automated rules and scripts
  • Performance Max campaigns overview
  • When and how to use automation effectively
  •  
  • Remarketing vs Retargeting explained
  • Building custom audiences from Analytics
  • Dynamic remarketing setup
  • Customer Match lists
  • Cross-platform retargeting (Google + Meta)
  • Key PPC metrics: CTR, CPC, CPA, Conversion rate, ROAS
  • Creating professional reports (Google Data Studio, Excel, Looker Studio)
  • Interpreting campaign data for decision-making
  • Budget allocation and scaling campaigns
  • Meta Ads overview: structure, campaign types, audience setup
  • Creating Meta Ad campaigns for leads & conversions
  • LinkedIn Ads basics (for B2B)
  • PPC trends: AI optimization, automation, smart creatives

Course Module

A complete 3-month hands-on SEO training course that takes you from beginner to advanced level. Learn practical strategies, implement real projects, and become industry-ready.

Weekly Modules (Detailed Syllabus)

Month 1: SEO Foundations + On-Page SEO

Week 1 – Introduction to SEO
  • What is SEO and how search engines work 
  • Difference between SEO, SEM, and SMM 
  • Google ranking factors overview 
  • SERP structure (Snippets, Knowledge Panel, Featured Snippets) 
  • Understanding search intent 

Assignment: Analyze top 3 competitors for your chosen keyword and identify ranking patterns. 

  • Keyword types (primary, secondary, LSI, long-tail) 
  • Keyword intent and difficulty 
  • How to find profitable keywords 
  • Keyword clustering 
  • Competitor keyword gap analysis 

Assignment: Build a keyword list (30–50 keywords) for a sample website or business. 

  • Title tags, meta descriptions, header tags (H1–H6) 
  • URL optimization and internal linking 
  • Content optimization (keyword placement & density) 
  • Image SEO (alt tags, file names, compression) 
  • Schema markup basics 

Assignment: Optimize a blog or webpage for on-page SEO (include meta, headers, and schema). 

  • SEO writing vs normal writing 
  • How to structure SEO blog posts 
  • Writing catchy meta titles and descriptions 
  • Avoiding keyword stuffing and AI detection 
  • Incorporating LSI and secondary keywords 

Assignment: Write a 1000-word SEO-optimized blog post using chosen keywords. 

Month 2: Technical SEO + Off-Page Optimization

  • Website structure, XML sitemap, robots.txt 
  • Mobile-friendliness and Core Web Vitals 
  • SSL, canonical tags, and redirect management 
  • Site speed optimization (PageSpeed Insights) 
  • Indexing and crawl budget 

Assignment: Audit a website and prepare a Technical SEO Report. 

  • Structured data and schema markup 
  • hreflang tags and international SEO 
  • Duplicate content handling 
  • AMP and lazy loading 
  • Fixing crawl errors 

Assignment: Implement schema markup for a local business or blog article. 

  • What are backlinks and how they affect ranking 
  • Types of backlinks (dofollow, nofollow, UGC) 
  • White hat vs black hat link building 
  • Guest posting, broken link building, and outreach 
  • Disavowing toxic backlinks 

Assignment: Build a list of 20 potential link-building websites with contact info. 

  • Importance of local SEO 
  • Google Business Profile (setup + optimization) 
  • Local citations and NAP consistency 
  • Local schema markup 
  • Local keyword research 

Assignment: Optimize a local business for local SEO with citations and GBP setup. 

Month 3: Analytics, Auditing & Strategy

  • Setting up Google Analytics & GSC 
  • Tracking clicks, impressions, CTR, bounce rate 
  • Measuring organic performance 
  • Setting goals and conversions 
  • Understanding search queries & user behavior 

Assignment: Analyze SEO performance data from a sample website. 

  • Full website SEO audit (on-page, off-page, technical) 
  • Competitor analysis 
  • Audit tools walkthrough 
  • Prioritizing issues and reporting 

Assignment: Conduct a full SEO audit for a website and present a report. 

  • Building SEO strategy for new and existing websites 
  • SEO project management (monthly roadmap) 
  • Client reporting formats 
  • KPI tracking and ROI measurement 

Assignment: Create a 3-month SEO strategy plan for a business. 

  • Voice SEO, AI & ChatGPT in SEO 
  • E-E-A-T & Google Helpful Content Update 
  • SEO for eCommerce & YouTube 
  • SEO tools comparison 

Course Module

Take your digital marketing skills to the next level with our comprehensive 12-week SMO + PPC program. Designed for beginners, marketers, and business owners, this course equips you with the knowledge and hands-on experience to grow brands organically and through paid campaigns.

3-Month SMO Training Module

Month 1: Fundamentals & Profile Optimization

Week 1: Introduction to Social Media Optimization
  • What is SMO? Difference between SMO, SMM & SEO
  • Importance of SMO for branding and business
  • Social media trends and algorithms overview
  • Major platforms overview (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest)
  • Creating a professional digital presence
  • Understanding business objectives & audience
  • Competitor research on social platforms
  • Defining KPIs (Reach, Engagement, Clicks, Leads)
  • Creating a content strategy (themes, tone, calendar)
  • Free tools for planning (Google Sheets, Trello, Notion)
  • Facebook Business Page setup & optimization
  • About section, CTA setup, profile/cover optimization
  • Page roles, settings, and security
  • Content types: posts, stories, reels, events, polls
  • Facebook Insights and analytics overview
  • Business profile setup and optimization
  • Bio writing, highlights, link setup (Linktree, bio tools)
  • Hashtag strategy, reels, and story engagement
  • Aesthetic consistency and grid planning
  • Tools: Canva, Later, Meta Business Suite

Month 2: Content Creation, Branding & Community Growth

  • Profile and company page optimization
  • Building professional authority
  • Content ideas for LinkedIn (articles, polls, carousels)
  • Lead generation via LinkedIn networking
  • Analytics and SSI Score
  • Twitter profile optimization, threads & hashtags
  • Content frequency and engagement best practices
  • Pinterest for visual marketing & SEO
  • Boards, pins, and Pinterest trends
  • Designing creatives using Canva & Adobe Express
  • Writing captions and hooks for engagement
  • Creating video posts & reels (CapCut, InShot, Premiere Rush)
  • Scheduling & automation tools (Buffer, Hootsuite, Metricool)
  • Managing comments, DMs, reviews, and mentions
  • Crisis management and online reputation handling
  • Running contests, polls, and engagement campaigns
  • Building loyal communities

Month 3: Paid Promotions, Analytics & Advanced Techniques

  • Introduction to Meta Ads Manager
  • Boosting posts vs. ad campaigns
  • Ad objectives, targeting, budget, and placements
  • A/B testing and performance tracking
  • Understanding CPC, CPM, CTR
  • Identifying and approaching influencers
  • Collaboration ideas for small brands
  • Measuring influencer ROI
  • Affiliate & user-generated content strategies
  • Platform insights and analytics (FB, IG, LinkedIn, YouTube)
  • Using Google Analytics for social tracking
  • Preparing monthly performance reports
  • Data interpretation and strategy refinement
  • Overview of trending tools: Metricool, Sprout Social, Later, Publer
  • Latest social trends (AI content, short videos, threads, reels)
  • SMO best practices & checklist
  • Final Project: Create and present a complete 1-month SMO plan for a real/simulated brand

3-Month PPC Training Module

Month 1: PPC Fundamentals & Google Ads Foundation

Week 1: Introduction to PPC & Digital Advertising
  • What is PPC? How it works
  • Difference between SEO, SMO & PPC
  • Key ad platforms: Google Ads, Bing, Meta, LinkedIn
  • Understanding auction model, Ad Rank, CPC, CTR, Quality Score
  • Campaign objectives & conversion funnel (Awareness → Conversion)
  •  
  • Google Ads dashboard walkthrough
  • Account, Campaign, Ad Group, and Ad structure explained
  • Types of Google Ads campaigns: Search, Display, Video, Shopping, App
  • Understanding bidding strategies (Manual CPC, Maximize Clicks, CPA, ROAS)
  • Campaign settings: networks, location, language, budget, schedule
  •  
  • Keyword intent: Informational, Navigational, Transactional
  • Using tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs
  • Keyword match types: Broad, Phrase, Exact, Negative
  • Creating keyword list and grouping
  • Understanding search terms report
  • Ad copywriting rules & best practices
  • Responsive Search Ads (RSA) vs Expanded Text Ads (ETA)
  • Headlines, descriptions, display paths
  • Dynamic keyword insertion (DKI)
  • Ad extensions (sitelinks, callouts, structured snippets, lead forms)

Month 2: Advanced Campaign Setup, Optimization & Tracking

  • What is Display Network & where ads appear
  • Image vs Responsive Display Ads
  • Targeting: demographic, affinity, in-market audiences, topics, placements
  • Remarketing concepts
  • Display Ad sizes and creative guidelines
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  • Types of YouTube Ads: Skippable, Non-skippable, Bumper, Discovery
  • YouTube targeting & audience segmentation
  • Budgeting and CPV bidding
  • Measuring video ad performance
  • YouTube creative best practices
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  • Importance of tracking in PPC
  • Setting up Google Tag Manager (GTM)
  • Installing conversion tracking code
  • Linking Google Ads with Analytics and Search Console
  • Conversion goals, events, and attribution models
  • Understanding Quality Score components (CTR, Ad relevance, Landing page experience)
  • A/B testing ads
  • Negative keywords optimization
  • Ad schedule and device bid adjustments
  • Performance optimization checklist

Month 3: Advanced Bidding, Reporting, and Multi-Platform Ads

  • Smart Bidding strategies (Maximize conversions, CPA, ROAS)
  • Automated rules and scripts
  • Performance Max campaigns overview
  • When and how to use automation effectively
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  • Remarketing vs Retargeting explained
  • Building custom audiences from Analytics
  • Dynamic remarketing setup
  • Customer Match lists
  • Cross-platform retargeting (Google + Meta)
  • Key PPC metrics: CTR, CPC, CPA, Conversion rate, ROAS
  • Creating professional reports (Google Data Studio, Excel, Looker Studio)
  • Interpreting campaign data for decision-making
  • Budget allocation and scaling campaigns
  • Meta Ads overview: structure, campaign types, audience setup
  • Creating Meta Ad campaigns for leads & conversions
  • LinkedIn Ads basics (for B2B)
  • PPC trends: AI optimization, automation, smart creatives

Course Module

Unlock the power of social media with our comprehensive 12-week SMO training program designed for beginners, marketers, and business owners who want to elevate their digital presence. This course equips you with the skills to optimize profiles, create engaging content, grow audiences, and run effective campaigns across all major platforms.

Month 1: Fundamentals & Profile Optimization

Introduction to Social Media Optimization
  • What is SMO? Difference between SMO, SMM & SEO
  • Importance of SMO for branding and business
  • Social media trends and algorithms overview
  • Major platforms overview (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest)
  • Creating a professional digital presence
  • Understanding business objectives & audience
  • Competitor research on social platforms
  • Defining KPIs (Reach, Engagement, Clicks, Leads)
  • Creating a content strategy (themes, tone, calendar)
  • Free tools for planning (Google Sheets, Trello, Notion)
  • Facebook Business Page setup & optimization
  • About section, CTA setup, profile/cover optimization
  • Page roles, settings, and security
  • Content types: posts, stories, reels, events, polls
  • Facebook Insights and analytics overview
  • Business profile setup and optimization
  • Bio writing, highlights, link setup (Linktree, bio tools)
  • Hashtag strategy, reels, and story engagement
  • Aesthetic consistency and grid planning
  • Tools: Canva, Later, Meta Business Suite

Month 2: Content Creation, Branding & Community Growth

  • Profile and company page optimization
  • Building professional authority
  • Content ideas for LinkedIn (articles, polls, carousels)
  • Lead generation via LinkedIn networking
  • Analytics and SSI Score
  • Twitter profile optimization, threads & hashtags
  • Content frequency and engagement best practices
  • Pinterest for visual marketing & SEO
  • Boards, pins, and Pinterest trends
  • Designing creatives using Canva & Adobe Express
  • Writing captions and hooks for engagement
  • Creating video posts & reels (CapCut, InShot, Premiere Rush)
  • Scheduling & automation tools (Buffer, Hootsuite, Metricool)
  • Managing comments, DMs, reviews, and mentions
  • Crisis management and online reputation handling
  • Running contests, polls, and engagement campaigns
  • Building loyal communities

Month 3: Paid Promotions, Analytics & Advanced Techniques

  • Introduction to Meta Ads Manager
  • Boosting posts vs. ad campaigns
  • Ad objectives, targeting, budget, and placements
  • A/B testing and performance tracking
  • Understanding CPC, CPM, CTR
  • Identifying and approaching influencers
  • Collaboration ideas for small brands
  • Measuring influencer ROI
  • Affiliate & user-generated content strategies
  • Platform insights and analytics (FB, IG, LinkedIn, YouTube)
  • Using Google Analytics for social tracking
  • Preparing monthly performance reports
  • Data interpretation and strategy refinement
  • Overview of trending tools: Metricool, Sprout Social, Later, Publer
  • Latest social trends (AI content, short videos, threads, reels)
  • SMO best practices & checklist
  • Final Project: Create and present a complete 1-month SMO plan for a real/simulated brand

Enroll Today and Start Your Journey!

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