Pay-Per-Click (PPC) + Social Media Optimization (SMO)
Master PPC and SMO to Drive Traffic and Build Brands
The Pay-Per-Click (PPC)+Social Media Optimization (SMO) course is designed for learners who want to master paid advertising and organic brand growth. It combines PPC’s precision targeting with SMO’s community engagement. This program equips you to design comprehensive digital marketing campaigns. You’ll learn how to attract leads through paid ads and sustain them through effective social media strategies. From managing Google Ads to optimising social platforms, this dual-specialisation course ensures you gain a balanced understanding of performance marketing and brand-building in today’s competitive digital landscape.
Learn to Combine Paid Advertising with Powerful Strategies
Our PPC+SMO course bridges the gap between traffic generation and audience retention. You’ll gain hands-on experience in creating ad campaigns, optimizing budgets, managing analytics, and designing engaging social content that boosts visibility and loyalty. Under expert mentorship, you’ll work on live projects to apply these strategies in real time. This dual training sharpens your digital marketing expertise and enhances your employability. Altogether, it helps you to prepare for roles in advertising agencies, marketing teams, and freelance digital marketing careers across industries.
Dual Expertise in PPC and SMO
Master two essential digital marketing pillars—Paid Advertising and Social Media Optimization. Learn how to align the strategies for maximum reach and conversions.
Real-Time Campaign Management
Gain practical experience in running live PPC and SMO campaigns. Understand budget allocation, ad optimisation, and audience targeting to achieve measurable business outcomes.
In-Depth Analytics and Reporting
Learn to interpret data, measure campaign performance, and generate actionable insights. Discover how to refine strategies using tools like Google Analytics and Meta Insights.
Career-Ready Digital Skills
Equip yourself with high-demand marketing skills to pursue roles like Digital Marketing Executive, PPC Specialist, or Social Media Strategist with confidence.
Course Fee
Duration
3 Months
Mode of Training
Classroom Sessions Available
Languages
Bengali, English, Hindi
Our Services
Need to Make An Enquiry
FAQ
Frequently Asked Questions
What is included in the PPC + SMO course?
The PPC + SMO course covers all essential concepts of Pay-Per-Click advertising and Social Media Optimisation. You’ll learn how to create and manage paid campaigns, optimise social media pages, target the right audience, and analyse performance metrics effectively.
Who can enrol in this course?
Anyone interested in digital marketing can join this course. Whether you’re a student, entrepreneur, or marketing professional, this program is designed to enhance your digital marketing expertise and help you grow your career.
Do I need any prior experience in marketing?
No prior experience is required. The course starts from the basics, making it suitable for beginners as well as those with some marketing knowledge looking to upgrade their skills.
What tools will I learn in this course?
You will learn to use tools like Google Ads, Meta Ads Manager, Google Analytics, and various social media optimisation platforms to create and monitor campaigns effectively.
How will this course benefit my career?
This course provides dual expertise in PPC and SMO, giving you an edge in the digital marketing job market. You’ll be equipped to handle paid ads, optimize brand presence, and deliver measurable results for businesses.
Will I receive a certificate after completing the course?
Yes, upon successful completion of this course, you will receive a certificate that validates your practical knowledge and skills in PPC and SMO.